Market Research Analysts and Marketing Specialists

• Seek and provide information to help companies determine their position in the marketplace.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Monitor industry statistics and follow trends in trade literature.
• Measure and assess customer and employee satisfaction.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Forecast and track marketing and sales trends, analyzing collected data.
• Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Develop and implement procedures for identifying advertising needs.
• Direct trained survey interviewers.

Source: O*NET OnLine information for Market Research Analysts and Marketing Specialists.

• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Speaking - Talking to others to convey information effectively.
• Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
• Writing - Communicating effectively in writing as appropriate for the needs of the audience.
• Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
• Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
• Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Source: O*NET OnLine information for Market Research Analysts and Marketing Specialists.