Public Relations and Fundraising Managers

• Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
• Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
• Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
• Assign, supervise, and review the activities of public relations staff.
• Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
• Respond to requests for information about employers' activities or status.
• Draft speeches for company executives and arrange interviews and other forms of contact for them.
• Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.
• Manage communications budgets.
• Evaluate advertising and promotion programs for compatibility with public relations efforts.
• Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
• Formulate policies and procedures related to public information programs, working with public relations executives.
• Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.

Source: O*NET OnLine information for Public Relations and Fundraising Managers.

• Speaking - Talking to others to convey information effectively.
• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
• Writing - Communicating effectively in writing as appropriate for the needs of the audience.
• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
• Persuasion - Persuading others to change their minds or behavior.
• Coordination - Adjusting actions in relation to others' actions.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Time Management - Managing one's own time and the time of others.
• Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Source: O*NET OnLine information for Public Relations and Fundraising Managers.