Search Marketing Strategists

• Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
• Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
• Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
• Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
• Participate in the development or implementation of online marketing strategy.
• Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
• Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
• Create content strategies for digital media.
• Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
• Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
• Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
• Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
• Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
• Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
• Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
• Execute or manage social media campaigns to inform search marketing tactics.
• Propose online or multiple-sales-channel campaigns to marketing executives.
• Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
• Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
• Conduct financial modeling for online marketing programs or Web site revenue forecasting.
• Execute or manage banner, video, or other non-text link ad campaigns.
• Execute and manage communications with digital journalists or bloggers.
• Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
• Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
• Collaborate with web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
• Assist in the evaluation or negotiation of contracts with vendors or online partners.

Source: O*NET OnLine information for Search Marketing Strategists.

• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
• Speaking - Talking to others to convey information effectively.
• Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
• Writing - Communicating effectively in writing as appropriate for the needs of the audience.
• Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
• Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Source: O*NET OnLine information for Search Marketing Strategists.