Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Median Annual Wage: $127,130
Education: Bachelor's degree (56%); Master's degree (24%); Professional degree (11%)
Projected Growth: Average (8% to 14%)
Related Job Titles: Marketing Director; Product Manager; Marketing Manager; Business Development Manager; Marketing Coordinator; Account Supervisor; Business Development Director; Commercial Lines Manager; Brand Manager; Market Development Executive