Copy Writers

• Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
• Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.
• Present drafts and ideas to clients.
• Vary language and tone of messages based on product and medium.
• Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
• Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
• Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
• Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
• Conduct research and interviews to determine which of a product's selling features should be promoted.
• Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
• Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.

Source: O*NET OnLine information for Copy Writers.

• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Speaking - Talking to others to convey information effectively.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
• Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
• Persuasion - Persuading others to change their minds or behavior.
• Coordination - Adjusting actions in relation to others' actions.
• Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Source: O*NET OnLine information for Copy Writers.